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CASE STUDY

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TECHNOLOGY

Mobile Loyalty

USE CASE

New Service Development

Caffè  Nero

A global coffee chain born in London, operated in 11 different countries with 1017 stores, Caffè  Nero is the leading coffee company with its taste culture.

Wasistdas was recruited to oversee their visual identity formation in Turkey; as such Wasistdas collaborated with Caffé Nero in their café concept development in Turkey from its architectural approach formation to its brand identity and communications tools.

Wasistdas was Caffé Nero’s solution partner for 10 years.

Scope

  • Store concept development

  • Architectural approach generation

  • Digital transformation roadmap

  • Digitalization of services

  • Marketing strategy

  • Product mix strategy

Impact

  • 10 years of solution partnership

  • 200+ stores designed & re-designed

  • 12 million coffee lover experience designed

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